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A refreshing approach to refresh the world and make a difference.
Obstacle
The Coca-Cola Company is more than an international icon with a diverse beverage portfolio. It is an organization that has a bold corporate social responsibility agenda with the global reach and financial power to bring it to life. Storytelling is at the core of this marketing giant’s global strategy to stay ever relevant in modern culture and make a difference in the world.
Opportunity
MVG and The Coca-Cola Company embarked on a plethora of storytelling campaigns to depict the vast depth and breadth of the global Coca-Cola ecosystem and its pursuit of a better shared future for people, communities, and planet. MVG’s storytelling craft touched brand campaigns, executive communications, internal culture communications, sustainability marketing, and creative executions for the World of Coca-Cola experience in Atlanta.
Capabilities used for project