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Humanizing cutting-edge technology for a global healthcare innovator.
Obstacle
Global healthcare is in transition, striving for better, efficient, more innovative technologies, all with an extreme focus on improving the patient experience. Healthcare’s imaging technology is rapidly moving from analog to digital, connected through a virtual ecosystem, enabling greater customer efficiency and elevated care outcomes. GE HealthCare is an industry leader in this revolution with a powerful story to tell.
Opportunity
MVG collaborated with GE HealthCare to take a technology-minded strategy and cross pollinate it with humanity to tell each of GE HealthCare's solutions’ stories. The strategy of patient-centric branding campaigns became the pinnacle goal to promote technology innovations and engineering breakthroughs.
Capabilities used for project