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A transformative convergence of aerospace & defense.
Obstacle
RTX, formerly Raytheon Technologies was the result of a transformative merger between Raytheon & United Technologies. It now has some of the most comprehensive, compelling, and contemporary offerings in the modern domains of air, land, sea, cyber, and space. This merger set in motion the need for a more progressive, future forward positioning for their now more robust brand.
Opportunity
Their new mission had to be conveyed across multiple content channels & creative touchpoints.
MVG was engaged to craft a progressive narrative focused on the people, the technology, and the domain expertise of the RTX business. External brand campaigns were needed to promote their cutting-edge technology. Culture communications were produced to celebrate their most important asset, their people. A recruitment campaign was created to attract the brightest minds in the industry and enable RTX to make a global impact on the future.
Capabilities used for project